Episode 45. Podcaster Dennis OZ from the podcast Remodeler Success interviews Paul about his background, his business and marketing strategies and what he sees for the future.
If you want to learn about Paul’s design philosophy this podcast makes it crystal clear. Paul tells some funny stories about past remodeling projects. He describes the tools and strategies he uses to manage Main Line Kitchen Design and to create the kitchens that win so many awards.
Dennis asks Paul about his design and style predictions for the future. Paul gives a realistic evaluation of where the kitchen market is heading.
Dennis and Paul discuss the intricacies of marketing using social media, geofencing, Pay Per Click advertising, and the analytics involved in evaluating campaign results. Paul explains why his blog is one of the most popular kitchen design blogs in the world. He explains how he uses his blogs to gain attention and inform the general public.
Finally, Paul explains the origins of his podcast. He speculates that in the near future, using artificial inelegance, Main Line Kitchen Design’s podcast’s content will allow the website to answer visitors questions in his distinctive Brooklyn accent even after he is gone.
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Paul
Paul’s bio from the magazine Kitchen and Bath Design News:
Paul McAlary possesses a voice that resonates far beyond the boundaries of Philadelphia’s western suburbs and the city’s prestigious Main Line – the location of his well-established Delaware Valley design firm.
McAlary, president and senior designer of Bala Cynwyd, PA-based Main Line Kitchen Design, is an internationally recognized kitchen design authority who has won more than a dozen local and national design awards, including being named a 2017 Viking Appliances Designer of Distinction.
Beyond his achievements as a designer, McAlary has also forged a burgeoning reputation as the creative force behind the “Main Line Kitchen Design Blog,” a unique online forum and social media resource that is read by more than 40,000 people each month and has been honored as one of the top kitchen design blogs in the world. Main Line Kitchen Design’s videos and blogs address a wide range of kitchen/bath-related topics aimed at sparking a constructive exchange of ideas among both consumers and design professionals.
McAlary, whose kitchens and comments often appear in trade magazines and on social media sites, is sometimes at odds with the kitchen design establishment, but he maintains a distinct sense of humor and is known as a fierce advocate for design standards, ethics and transparency in the kitchen design trade.
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